On Thursday, July 4, 2013, the Groupcycling® event took place, in which we participated as sponsors, as previously announced.

260 Technogym indoor cycling bikes filled Piazzale Michelangelo in Florence. More than 500 people pedaled during the 3 rides held from 6:30 PM to 11:00 PM.

All participants were extremely satisfied with the success of the event, which was conducted punctually and without any logistical issues. Even the bad weather, which had worried us in the afternoon, disappeared, and the rain that fell refreshed the atmosphere, making the athletes’ efforts more bearable!

For the occasion, we gifted 50 participants with personalized technical jerseys to commemorate this event. The jerseys feature on the back: the profile of Florence as seen from Piazzale Michelangelo, the David, and the event date.

We are very happy to have had the opportunity to participate in this sporting event, now in its 5th edition, which grows every year in terms of participation and media coverage.

As mentioned in the previous article, this event was sponsored by the F.I.R.M.O. Foundation, which aims to prevent and treat skeletal diseases. You can support the foundation by clicking here.

And to conclude, we remind you that our products: floors and coverings, stone sinks, travertine mosaics, kitchen sinks, shower trays, and much more are also available for purchase directly online on our shop.

Want to see more photos of the event? Check out this album on our official Facebook page!